{"id":1329,"date":"2020-12-01T12:35:46","date_gmt":"2020-12-01T12:35:46","guid":{"rendered":"https:\/\/ricovictor.com\/?p=1329"},"modified":"2026-01-29T21:59:16","modified_gmt":"2026-01-29T21:59:16","slug":"tik-tok-y-el-poder-de-los-videos-virales-en-la-economia","status":"publish","type":"post","link":"https:\/\/ricovictor.com\/index.php\/2020\/12\/01\/tik-tok-y-el-poder-de-los-videos-virales-en-la-economia\/","title":{"rendered":"Tik Tok y el poder de los videos virales en la econom\u00eda"},"content":{"rendered":"\t\t
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Hay un video en la aplicaci\u00f3n Tik Tok que se viraliz\u00f3 en las redes, en donde Nathan Apodaca<\/strong> circulaba en su patineta tomando un jugo de ar\u00e1ndanos mientras escuchaba la canci\u00f3n \u201cDreams\u201d de la banda Fleedwood Mac.<\/strong> Para los que lograron ver el video, suelen notar una sensaci\u00f3n de tranquilidad y frescura mientras el ve la c\u00e1mara con que se grababa, el ritmo pegajoso de la melod\u00eda te hace ir a tu cuenta de Youtube y buscar la canci\u00f3n para escucharla, hoy lo hice mientras escrib\u00eda este post (ac\u00e1 abajo les dejo el enlace del video por si no lo han visto).<\/p>\n

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El video tan solo en 7 horas obtuvo alrededor de 2 millones de reproducciones, en la aplicaci\u00f3n hasta el mes de octubre ten\u00eda m\u00e1s o menos 19 millones de visitas<\/strong>, debido a la popularidad del video la banda realiz\u00f3 una nueva versi\u00f3n del video.<\/p>\n

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La canci\u00f3n que fue lanzada por la banda Fleedwood Mac como el segundo sencillo del \u00e1lbum Rumours en marzo de 1977, no era hasta hace unos meses algo del pasado, sin embargo, despu\u00e9s del video se volvi\u00f3 top 10 en las coletillas Bilboard tras evidenciar 60 millones de reproducciones<\/strong>, en Spotify se ubicaba en la posici\u00f3n n\u00famero 20 de las reproducciones para la semana del 9 al 15 de octubre del corriente a\u00f1o, mostrando el poder que tiene el TikTok en la sociedad hoy en d\u00eda.<\/p>\n

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El caso de las ventas para la empresa Ocean Spray no fueron la excepci\u00f3n, despu\u00e9s de que Apodaca grabara su recorrido en patineta, las ventas de la empresa se quintuplicaron y Wall Street reportaba un incremento en las acciones de la misma en la bolsa, hasta llegar a decir que alcanzar\u00eda los valores de Apple y Microsoft.<\/p>\n

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El video tan solo alcanza los 23 segundos y nunca fue planeado en un estudio ni indexado en una campa\u00f1a de marketing por ninguna de las empresas involucradas, lo que demostr\u00f3, definitivamente, es la simplicidad con la que se llega a los consumidores sin proyecciones que consideran los riesgos asociados a la crisis sanitaria por la cual estamos atravesando, los costos asociados a representaci\u00f3n, o el costo de colocar un anuncio en TV, radio o valla publicitaria.<\/strong><\/p>\n

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Dir\u00edan mis profesores de econom\u00eda, eso es producto de un desplazamiento de la curva de demanda hacia la derecha ocasionado por los \u201cGustos y preferencias\u201d de los consumidores<\/strong>, d\u00e1ndole vida a un producto ya muerto y que se pone de moda con este ejercicio. Sin embargo, las modas cambian demasiado pronto y en este caso la demanda responde de una forma positiva. Suele ser muy interesante el que hoy en d\u00eda se estudie el comportamiento del consumidor desde las bases psicol\u00f3gicas, como son guiadas sus preferencias y c\u00f3mo se crean nuevas necesidades d\u00eda a d\u00eda, y desde el plano financiero c\u00f3mo poder identificar los riesgos posibles asociados a una mala campa\u00f1a publicitaria, cu\u00e1nto le costar\u00eda a la empresa, los factores que estar\u00edan detr\u00e1s de riesgo y c\u00f3mo pueden ser minimizados en la era de lo digital y la incertidumbre en los mercados.<\/p>\n

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Hay un video en la aplicaci\u00f3n Tik Tok que se viraliz\u00f3 en las redes, en donde Nathan Apodaca circulaba en su patineta tomando un jugo de ar\u00e1ndanos mientras escuchaba la canci\u00f3n \u201cDreams\u201d de la banda Fleedwood Mac. Para los que lograron ver el video, suelen notar una sensaci\u00f3n de tranquilidad y frescura mientras el ve …<\/p>\n

Tik Tok y el poder de los videos virales en la econom\u00eda<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":9,"featured_media":1333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[],"yoast_head":"\nTik Tok y el poder de los videos virales en la econom\u00eda - V\u00edctor A. Rico \u2014 Econometr\u00eda y Finanzas Cuantitativas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricovictor.com\/index.php\/2020\/12\/01\/tik-tok-y-el-poder-de-los-videos-virales-en-la-economia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tik Tok y el poder de los videos virales en la econom\u00eda - V\u00edctor A. Rico \u2014 Econometr\u00eda y Finanzas Cuantitativas\" \/>\n<meta property=\"og:description\" content=\"Hay un video en la aplicaci\u00f3n Tik Tok que se viraliz\u00f3 en las redes, en donde Nathan Apodaca circulaba en su patineta tomando un jugo de ar\u00e1ndanos mientras escuchaba la canci\u00f3n \u201cDreams\u201d de la banda Fleedwood Mac. 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